Cult has always been a strong believer in the value of original design. The existence of replicas damages the design industry and the people it supports. That is why Richard Munao, Managing Director of Cult, joined forces with other key industry professionals to form the Authentic Design Alliance.
The Authentic Design Alliance is an organisation of like-minded Architecture and Interior Design businesses and professionals. The ADA exists to support the integrity of original, authentic design and to raise awareness of the benefits of buying original designs versus copies. The ADA is steadily gaining support from the industry on this matter, with a longer term objective of lobbying government to change laws around copyright and patenting of designs.