The Magis stand at Salone del Mobile 2017 is centred around a museum-like concept, expressed though light structures that are framed in bold primary colours. Against a backdrop of crisp white, these colourful lines frame the many new product releases from the likes of the Bourouellc brothers, Jaime Hayon and Konstantin Grcic.
Once again, Magis launches an impressive line-up of new product launches at Salone del Mobile 2017, including the unique Sequoia stool by Anderssen & Voll, Masks by Benedetta Mori Ubaldini and Leaves by design Blaise Drummond. Existing collections are also extended, with the new Mila table to compliment the Mila chairs designed by Jaime Hayon and launched in 2016, along with soft upholstery and sofa options for Officina by the Bouroullecs.
In addition to exhibiting at the Salone del Mobile fairgrounds, Magis presents the Animal Farm Exhibition in its showroom on Corso Garibaldi. Inspired by Orwell’s famous novel, the exhibition is curated by Konstantin Grcic and devoted to the designs he has developed with Magis in a creative partnership that has spanned over the past fifteen years. From Chair_One, now a veritable icon, to Ettore, the cast-iron mule made for the 40th anniversary of Magis as a symbol of the company’s tireless spirit, and many other products interpreted as personalities with their own life.
All Magis novelties will be available across Cult showrooms from July 2017.
Brut, a collection of height adjustable rectangular tables, round tables and, now, bench seats by Konstantin Grcic.
The new Mila table complimenting the Mila chairs, launched in 2016, designed by Jaime Hayon for Magis.
The continuation of the Bureaurama collection, designed by Jerszy Seymour.
Bold colours are used against a backdrop of crisp white at this year's Magis stand, shown here with the Cyborg Lady chair by Marcel Wanders and Big Will table by Philippe Starck.
The ever-popular Officina collection by the Ronan & Erwan Bourellec is further extended with soft upholstery and sofa options.
Sequoia stool by Anderssen & Voll, one of the 2017 Novelties presented by Magis at Salone del Mobile 2017.
Photo Credit: Cult Design