CULT WELCOMES EIGHT NEW BRANDS WITH EXTENDED SHOWROOM

As part of our 20-year celebrations, we are proud to share the first look of our updated and extended Flagship Sydney Showroom - the same location where Cult was founded two decades ago - to make room for eight new brands, including Karakter Copenhagen and Nanimarquina, along with Zanotta, Tecno, Vipp, Louis Poulsen, Montana and Design Letters.


To mark our 20-year anniversary, we commissioned Melbourne-based architecture and interior design practice, DesignOffice, to update our Flagship Sydney Showroom Having previously designed the signature steel staircases in our Melbourne Showroom, this collaboration with DesignOffice is a natural evolution that pays hommage to the growth and changing structure and requirements of the Sydney Showroom over the years.

 

Over the last two decades, we have grown our collection of prominent design brands to represent a strong portfolio of 30+ brands across furniture, lighting and accessories, including our own Australian collection, nau. With the showroom extension, in our twentieth year we are proud to introduce new partnerships with strong international brands from Denmark and Italy including Karakter Copenhagen, Nanimarquina, Zanotta, Tecno, Montana, Louis Poulsen, VIPP and Design Letters.

 

These new brands fit naturally into the Cult collection with their aesthetics and strong sense of craftsmanship. With Montana, Vipp and Nanimarquina we are moving into new market segments, giving our clients a more complete offering that includes shelving and storage systems as well as kitchen and bathroom solutions and soft furnishings. Zanotta and Karakter Copenhagen extend our selection of classic design icons, and Tecno's range of technological innovations elevate our workplace and commercial solutions. Moreover, Louis Poulsen strengthens our lighting collection and Design Letters is a welcome addition to our accessories range. 

 

The design challenges were varied; better connecting the three adjoining heritage warehouses, stronger street presence and defined entry, more natural light and more defined branded areas. Responding to the brief, lead designers of DesignOffice, Mark Simpson and Damien Mulvihill, explain their concept: “Internally, we reviewed the physical and visual connections between the existing buildings to make them more legible and easier to navigate for customers. New internal openings provide framed views and new physical connections between the buildings, aiding the new customer journey through the collections and showroom. We wanted to be respectful to the existing buildings and allow them to retain their individual character, but articulate the window forms to unite the buildings together under the Cult brand."

 

The renovated showroom now includes dedicated branded areas, a lighting space to showcase the breadth of the Cult lighting collection, a re-articulated entry and new access points between floors and buildings, along with the addition of four floor-to-ceiling steel-framed window displays - opening up the full extent of the showroom to Levey Street. 

 

Here, we share some imagery of the updated Flagship Sydney Showroom and new brand areas. In conjunction with this project, DesignOffice also extended into a neighbouring warehouse space to form an extension of the existing Cult Sydney Showroom to house our new Australian collection, nau. Read more about this space here


The new stairway leading from ground floor to level one, featuring our new brand Karakter Copenhagen. 

Karakter Copenhagen is a Danish design brand specialising in the production of furniture, interior objects, lighting and gallery pieces. Seeking designs that are out of the ordinary—from designers who have already written the history of design to those who are aspiring to write the future, all pieces presented by Karakter Copenhagen are handpicked for their ideas and creativity such as the Domo Table Lamp (pictured) by Joe Colombo.

Blue on blue in the new Cappellini area, with the Orla chair by Jasper Morrison and Smoke table by Marcel Wanders. 

The new Vipp area in the Cult Sydney Showroom is painted in a rich forest green, and showcases the Danish brand's collection of kitchen and bathroom modules, accessories and lighting. 

Tecno's range of technological innovations elevate Cult's workplace and commercial solutions.

A luxurious Gubi setting with Beetle lounge chairs in rich green velvet, along with the Pedrera table and Satellite pendant. 

Italian luxury at its best in the Poltrona Frau area, with the DU55 chair by Gio onti, along with Ren accessories by Neri&Hu and the Volare bed. 

Detail of the John-John sofa by Jean-Marie Massaud for Poltrona Frau. 

Another look inside the Poltrona Frau space - all about texture with rich leathers, Italian marbles and soft linens. 

Front on with the DU55 chair by Gion Ponti and sculptural Ilary table. 

Cult proudly presents the Bang & Olufsen B&O Play Shop-in-Shop, the first for an Australian furniture retailer.

The renovated showroom now includes a lighting space to showcase the breadth of the Cult lighting collection, pictured is the new PH5 Mini from Louis Poulsen.

A wide shot showcasing the extent of the new lighting area.

Up close with the new VL38 collection from Louis Poulsen. 

The Carl Hansen & Son space has been updated with a fresh coat of crispy white paint to accentuate the warehouse proportions, along with new settings and designs and lighting from Louis Poulsen. 

Detail shot inside the Carl Hansen & Son space, styled with ceramics from Alana Wilson. 

The Cult Sydney Showroom is set within three adjoining heritage warehouses, and includes beautiful old features like these sliding doors. 

A first look at the new Zanotta space, the brand with the most pieces in design museums around the world - testament to its wide icon collection by the likes of Achille Castiglioni. 

Bringing cabinetry to the next level in our region, Montana’s modular shelving system offers freedom to create a room with true personality. The exceptionally functional system comprises 36 modules, 4 depths and 42 colours that can be combined in boundless ways to design expressive and customised spaces, suitable for creative homes and workplaces.

 

A fresh Magis setting with the Steelwood collection by Ronan & Erwan Bouroullec. 

The HAY area features all of the latest brand news, including the new Result chair in vibrant colours launched for the first time just a few weeks ago at Stockholm Design Week. 

 

A snippet of the Anglepoise display, featuring one of the brand's latest collaborations - the Paul Smith x Anglepoise Type 75 Edition Three lamp in red, blue and yellow. 

The new Virus collection from Extremis. 

 

Detail of the new whimsical Hayon cushion by Jaime Hayon for Fritz Hansen. 

 

The updated showroom incldues more home style settings, with soft linen drapes and residential furniture selections like the PK80 daybed from Fritz Hansen.

A perfect pairing - the Drop chair in soft blue by Arne Jacobsen with the Analog table by Jaime Hayon all from Fritz Hansen.

A dining setting inside the Cult Sydney Showroom, with the Essay table and Grand Prix chairs from Fritz Hansen, and Orient pendants from Lightyears. 

Located at 21-23 Levey Street in Chippendale, the Cult Sydney Showroom is open Monday to Friday 8.30am - 5.30pm, and Saturdays from 10.00am - 4.00pm. Please email marketing@cultdesign.com.au to request a guided walk through the new spaces and presentation on new brands.