INTRODUCING NAU - A NEW AUSTRALIAN DESIGN MOVEMENT BY CULT

After 20 years as the leading purveyor of international design in Australia, Cult expands into the production, manufacture and retail of Australian design with the launch of NAU; a contemporary Australian design brand offering furniture, lighting and accessories by a collective of Australia’s most curious, talented and spirited designers.


New Australian Design

Now is the time for a new Australian design movement. New by necessity, Australia’s design culture stems from a place of isolation; our in uences are unique from the rest of the world, and we have no design ancestry with which to adhere. We are free to immerse ourselves amongst our extreme natural landscapes and unique materials, and as a result have carved out a resourceful, hands-on and open-minded design culture. NAU is the embodiment of this fresh thinking, broad-spectrum approach, offering contemporary furniture, lighting and accessories brand by a collective of Australia’s most spirited designers including Adam Cornish, Adam Goodrum, Gavin Harris and Jack Flanagan. Producing designs suitable for residential and commercial spaces, from elegant lounge furniture to modular shelving with endless possibility, the NAU collection is reductive in form, honest in materiality and timeless in style. 

 

The Story - Establishing NAU 

Driven by the ambition to bring premium European design to Australia, Richard Munao established Cult in 1997 with a humble showroom in the backstreets of Chippendale. Since then, Cult has grown into the leading purveyor of the best international design in Australia and New Zealand, with a portfolio of over 35 brands across furniture, lighting and accessories. Over two decades, Cult has evolved from showroom destination to full-service design house; diversifying into the production, manufacture and retail of Australian design. In 2014 Cult launched its first exclusive collection of Australian furniture; the AG x Cult capsule by acclaimed designer Adam Goodrum. Since then, Cult’s product development has grown significantly and it’s time to establish these designs as one brand, and promote Australian creativity to the world. From this, NAU is born. 

 

The Launch - Introducing NAU at ICFF & DENFAIR 

NAU launches internationally at ICFF in New York (21-24 May) and locally at DENFAIR in Melbourne (8-10 June). The existing collection will be presented at ICFF, whereas many new designs will be shown for the first time at DENFAIR. The NAU stands at both fairs are designed by award-winning Australian design firm Design Office and take inspiration from the Australian landscape and palette, including imagery from Brooke Holm. Following these trade launches, the NAU collection launches with a series of retail and media launches at Cult showrooms across Australia and New Zealand in late June. 


COMING SOON // Bilgola collection by Adam Goodrum for NAU. Styling by Marsha Golemac and photography by Dan Hocking. 

COMING SOON // Takushi table by Gavin Harris for NAU, alongside the Molloy chair by Adam Goodrum for NAU. Styling by Marsha Golemac, photography by Dan Hocking. 

COMING SOON // Rev stools by Adam Cornish for NAU. Styling by Marsha Golemac and photography by Dan Hocking.

COMING SOON // Strand collection by Adam Cornish for NAU. Styling by Marsha Golemac and photography by Dan Hocking. 

Aran bed by Adam Goodrum for NAU. Styling by Marsha Golemac and photography by Brooke Holm. 

Loom armchair by Adam Goodrum for NAU. Styling by Marsha Golemac and photography by Brooke Holm. 

Nest tables by Adam Goodrum for NAU. Styling by Marsha Golemac and photography by Brooke Holm. 

Plum chairs by Adam Goodrum for NAU. Styling by Marsha Golemac and photography by Brooke Holm. 

Grain stool by Jack Flanagan and Callum Campbell for NAU. Styling by Marsha Golemac and photography by Dan Hocking.

Bell pendant, Molloy table and Molloy chair by Adam Goodrum for NAU. Styling by Marsha Golemac and photography by Dan Hocking.  

Fat Tulip armchair by Adam Goodrum for NAU. Styling by Marsha Golemac and photography by Brooke Holm. 

Bower workpod by Adam Goodrum for NAU. Styling by Marsha Golemac and photography by Brooke Holm. 

Kubrick stool by Jack Flanagan for NAU. Styling by Marsha Golemac and photography by Dan Hocking. 

Bell pendant by Adam Goodrum for NAU. Styling by Marsha Golemac and photography by Dan Hocking. 

COMING SOON // Bulbo collection by Gavin Harris for NAU. Styling by Marsha Golemac and photography by Dan Hocking. 

Visit the NAU stand (#1827) at ICFF from 21-24 May, 2017, at the Javits Center in New York City. Visit the NAU stand (#810) at DENFAIR from 8-10 June, 2017, at Melbourne Convention & Exhibition Centre in Melbourne, Victoria. 

 

View the NAU collection on the Cult website here

Download the NAU 2017 Collection catalogue here. 

For more information visit www.naudesign.com.au and follow @nau_design

For media enquiries, please contact Jeff Tsang at marketing@naudesign.com.au