We have been so excited to share this post with you, and hope you enjoy seeing the magical Fritz Hotel as much as we did. More and more, brands are stepping away from presenting news at Salone del Mobile fairgrounds, preferring to stage installations in unique venues that give more creative freedom to create immersive experiences. This year Republic of Fritz Hansen did just that, and presented the concept Fritz Hotel inside a heritage building in Milan’s artist quarter Brera.

Curated by Jaime Hayon, the Fritz Hotel is a magical place where the impassioned tropics meet the cool minimalistic north, celebrating the long lasting and close cooperation between the fiery Spanish designer and the Danish manufacturer of timeless design. Dubbed ‘Scandinavian Topical’ by Jaime Hayon, the Fritz Hotel is a temporary installation in Brera that showcases the world of Fritz Hansen during MDW17. New products are released, including the organic modular sofa series named Lune by Jaime Hayon, a new Grand Prix table to celebrate the 60th anniversary of the Grand Prix chair and extensions to the Objects collections. New product releases are showcased alongside Republic of Fritz Hansen classics like the Egg chair and PK22. 


The Fritz Hotel is divided into several spaces; a lobby, reception, bar and lounge areas. Styled in Hayon’s trademark whimsical aesthetic, the installation is filled with art, beautiful objects and casual settings. Tropical flowers, palms and a vibrant colour palette add to the lively atmosphere. The bar serves up up sunset aperitivos from 6-9pm each evening during Milan Design Week, along with special events and talks like a one-off Q&A with Dezeen Editor Marcus Fairs and Jaime Hayon.  



Forget all your conventional thoughts about modular sofas. Lune is different. Born out of Hayon's Ro™ and Fri™ chair design concepts, Lune is based on the same curvy design philosophy, making it quite distinct from other modular sofas. The bold design looks and feels like a conventional sofa but offers the versatility of a modular construction. The functional, modular system offers unlimited possibilities, from a straight two-seater to larger L-shapes, along with chaiselongue options. Hayon's addition of a unique aesthetic dimension to the flexible, modular sofa concept ensures that Lune is not only extremely comfortable but also beautiful from every angle.



First launched in 2016, Objects is Republic of Fritz Hansen’s accessories line which includes all types of design pieces for the home from candlesticks to vases to throws and cushions. During Milan Design Week, Republic of Fritz Hansen launch new pieces including the Jaime Hayon pillow which features a playful pattern in deep blue and golden yellow, as well as a sculptural tray design and throw which features expressive drawings by Hayon.



In 1957, the Grand Prix™ chair was introduced by Fritz Hansen at the Designers’ Spring Exhibition at the Danish Museum of Art & Design in Copenhagen. Later that year, the chair was displayed at the Triennale in Milan where it received the Grand Prix™ – the finest distinction of the exhibition. 60 years on, Fritz Hansen introduce a Grand Prix™ table to celebrate this milestone.

Entry to the Fritz Hotel; a pop-up concept space by Fritz Hansen and Jaime Hayon in Milan's artist quarter - Brera. 
Reception area at the Fritz Hotel showcasing the vibrant colour palette and use of greens to create a tropical oasis. 
Lobby space at the Fritz Hotel, featuring the Fri Chair by Jaime Hayon alongside the Caravaggio Read light and foldable tray table styled with pieces from the Objects collection. 
Tropical table setting at the Fritz Hotel, with the new Grand Prix table launched to celebrate the 60th anniversary of the Grand Prix chair. 
Playful details by Jaime Hayon decorate the Fritz Hotel.
The Ikebana vase by Jaime Hayon displayed with Vase by Cecilie Manz. 
Celebrating its 60th anniversary, the Grand Prix chair shown here front upholstered in vibrant green velvet.
Republic of Fritz Hansen Legacy, featuring the PK9 chair, Swan chair, Oxford chair, Egg chair, PK22 easy chair and PK11 chair shown clockwise from top left.
Objects by Cecilie Manz, Jaime Hayon and Fritz Hansen sit alongside the new Lune sofa by Jaime Hayon.
Born out of Hayon's Ro and Fri chair design concepts, Lune is based on the same design philosophy, making it distinct from other modular sofas. 
Candleholder by Jaime Hayon, part of the first Objects collection by Republic of Fritz Hansen launched in 2016.
Extensions to the Objects collection is presented by Republic of Fritz Hansen during Milan Design Week.
Q&A with Dezeen Editor Marcus Fairs and Jaime Hayon, curator of the Fritz Hotel.
The playful pattern of Jaime Hayon Cushion, one of the new additions to the Objects collection for Republic of Fritz Hansen.
Sculptures and illustrations decorate the Fritz Hotel in Jaime Hayon's trademark whimsical aesthetic.

Photo Credit: Cult