Over the last 40 years, Magis has built a diverse collection of products that capture the spirit of Venetian hospitality and style and established itself as the go-to brand for hospitality fit-outs. Here, we share our top ten hospitality projects around the world featuring the Magis collection, from an exotic hotel bar in South Africa to a cellar door in Australia.
With its large collection of chairs and tables by widely respected designers like the Bouroullecs, Konstantin Grcic, Jasper Morrison and Philippe Starck, Magis has carved out a reputation for high quality, durable and sustainable products that manifest the spirit of hospitality in a progressive way that is rooted in tradition; the antithesis of the trend-driven, artificial and abstract side of the design world.
Magis has a strong connection to Veneto area. Since inception forty years ago, the family-run business has been based there with a head office and all product development. The Venetians have always been cosmopolitan; they were the first to extend their trade network all the way to China and have since forged out a name as the kings and queens of hospitality. So, it's only natural that this sense of warmth and friendliness is ingrained in the Magis approach and aesthetic.
For Magis, good hospitality is all about establishing relationships; bringing people together, spending time with each other and having good conversations - be it at home, in the office, on holiday or over drinks. This is the mantra behind product design at Magis, with all pieces designed with the purpose of socialising in mind – factoring in comfort, durability and sustainability with the aim to bring people together. Hospitality also requires a bond to places and spaces, and Magis repeatedly succeeds in combining this with a forward-looking attitude and offering furniture infused with the spirit of Italian hospitality capable of delighting a young urban audience.
In celebration of this unique approach to design, here we share our top ten hospitality projects featuring Magis product…
Vammos Restaurant by LM Architects (Athens, Greece) featuring the Cyborg chair by Marcel Wanders for Magis.
Kruger National Park Hotel by Anderson Design Group (South Africa) featuring the Air chair by Jasper Morrison.
French brothers Ronan and Erwan Bouroullec specified their Steelwood chair for Magis in their restaurant fit-out for Dos Palillos (Berlin, Germany).
Handpicked Wines by Design Office (Sydney, Australia) featuring the Officina chair by Ronan & Erwan Bouroullec for Magis.
Mutina Pop-Up Bar in Italy featuring the geometric Stool One by Konstantin Grcic for Magis.
Saint Peter restaurant (Paddington, Australia) fitted-out with Steelwood chairs by Ronan & Erwan Bouroullec for Magis. Photography by Nikki To.
KAA Restaurant by Arthur Casas (Sao Paulo) featuring the Striped Sedia chair by Ronan & Erwan Bouroullec for Magis.
AS Aperitivo Bar by Nika Zupanc (Slovenia) featuring the Pina chair by Jaime Hayon for Magis. Photography by Sasa Hess.
Mister Hoffmann Cafe by Joanne Mottee (Melbourne, Australia) featuring the Cyborg chair by Marcel Wanders for Magis.
Gretl am See Kiosk (Caladro, Italy) fitted-out with the Pipe chair by Jasper Morrison for Magis.