MAGIS TAKES ON MILAN WITH TWO INSPIRING INSTALLATIONS BY KONSTANTIN GRCIC & IITTALA

This year Magis hits design week at full speed with two different installations throughout the city to introduce exciting new partnerships, along with a stand at the fairgrounds. Here, we share more from our visits to the city installations, including the whimsical Linnut installation in the Magis showroom to showcase the brand’s first-ever lighting collection in partnership with Iittala, along with Installation Chess by Konstantin Grcic in a pop-up space in Brera. 


Following years of experimentation with polycarbonate-layering to create glass-like effects – Magis launches its first lighting collection with Linnut (Finnish for birds). In partnership with Finnish design brand Iitalla and Oiva Toikka, the collection includes five whimsical bird-like light objects that are equally functional and decorative. Named Sulo, Pallas, Siiri, Kirassi and Palturi, the lighting collection is a reinterpretation of the glass masterpieces the Italian glass factory is known for, now illuminated in a clever way due to Magis’ material experimentation to create a plastic with very similar qualities to mouth-blown glass. 

 

The new Linnut collection is on show at the Magis showroom with an immersive installation that references the Finish woodlands – a deep blue, serene scene to highlight the whimsical nature of the new collection. The installation greets visitors at the entry of the two-level showroom, which is styled beautifully across both floors to present the latest Magis news in soft tones that reference the brand’s stand at the fairgrounds by Note Design Studio. 

 

Across the city, in a pop-up space in Brera, Magis also presents Installation Chess by Konstantin Grcic – a geometric display to introduce a new range of sheet metal cabinets designed in partnership with Fami. Chess comes in a range of sizes, and offers a choice between drawers and sliding doors. The cabinets are powder coated in signal white or wine red and feature uniform solid oak handles. The timber not only provides a comfortable interface with the furniture, but also adds a tactile material in contrast to the metal. Solid oak is also used for the recessed pedestals, which lift the cabinets elegantly off the floor. Each model from the Chess range can be used as an independent storage unit or as a module within a larger arrangement of cabinets. This modularity is the concept behind the installation, which features the pieces artfully arranged as if pieces on a chess board. 

 

Both the Linnut and Chess collections will be available from Cult showrooms later in 2018. During Milan Design Week 2018, visit the Linnut installation at the Magis showroom (Corso Garibaldi, 77) and Installation Chess by Konstantin Grcic (Via Gaspare Rosales, 5).


Linut Installation

 

Magis launches its first lighting collection with Linnut, Finnish for birds, in partnership with Finnish design brand Iitalla and Oiva Toikka, experimenting with polycarbonate-layering to create glass-like effects.

The collection includes five whimsical bird-like light objects that are equally functional and decorative; named Sulo, Pallas, Siiri, Kirassi and Palturi.

The lighting collection is a reinterpretation of the glass masterpieces the Italian glass factory, Iitalia, is known for, now illuminated in a clever way due to Magis’ material experimentation to create a plastic that mimics the qualities to mouth-blown glass. 

The new Linnut collection is on show at the Magis showroom with an immersive installation that references the Finish woodlands – a deep blue, serene scene to highlight the whimsical nature of the new collection. 

Beyond the Finish woodlands, the Linnut collection can be seen scattered through the soft tones of the Magis showroom, seen here on the Steelwood shelving by Ronan & Erwan Bouroullec (2009). 

In addition to the Linnut collection, Magis launches the Vitrail collection of mirrors by Inga Sempe - more information on 2018 novelties to follow.

New Linnut lamp perched on the Officina side table, alongside the Officina armchair by Ronan & Erwan Bouroullec. 

Installation Chess by Konstantin Grcic

 

Introducing Chess, a new range of sheet metal cabinets designed by Konstantin Grcic in partnership with Fami.

Chess is available in a range of sizes and configurations, offering a choice between drawers and sliding doors. Cabinets are powder-coated in signal white or wine red, and feature uniform solid oak handles throughout the collection.

This modularity of this new collection is the concept behind Installation Chess, which features the pieces artfully arranged as if pieces on a chess board. 

Each module is powder-coated in signal white or wine red and feature uniform solid oak handles, which not only provides a comfortable interface with the furniture, but also adds a tactile material in contrast to the metal.

Solid oak is also used for the recessed pedestals, which lift the cabinets elegantly off the floor. 

Chess, by Konstantin Grcic - each model can be used as independent storage units or as modules within a larger arrangement of cabinets.

Photo Credit | Cult Design (exhibition) & courtesy of Magis (campaign).

 

For more news and behind-the-scenes highlights from Milan Design Week 2018, be sure to follow us on Instagram via @cultdesignau and #cultmdw18.