MDW18 WRAP UP | TOP STANDS

In this blog post, we round up our favourite stands from Salone del Mobile 2018 - which was a record-breaker all round with attendance up 26% on last year. More than 434,500 visitors from 188 nations descended on the fairgrounds over six days to visit the 24 halls at Rho Fiera, housing more than 1840 exhibitors. 


Exploring each hall at the Rho Fiera for Salone del Mobile 2018 was an incredibly inspiring experience, discovering not just the news from each of the world’s best design brands, but taking in the unique ways in which each of them presented their news. From intimate and immersive spaces to big bang multi-storey stands, we were completely in awe of the scale and level of detailing each brand took to execute their vision.

 

Some engaged award-winning design practices to create their universes for the week - such as Magis who had Swedish firm Note Design Studio create the most jaw-dropping Palladian-style stand. Others engaged the world's leading stylists to style their stands into homely settings - more immaculately detailed than most people's homes, such as Despina Curtis who worked her magic to create Carl Hansen & Son's retreat-themed stand.

 

We're so lucky to represent some of these brands, who at the top of their game, took out some of the prestigious Salone awards including Montana with the 'Best Use of Colour' award, Cappellini with the 'Best Use of Light' award and Magis who took out the overall Salone del Mobile.Milano award. 

 

Read on to discover our favourite stands... 


Erik Jorgensen returned to the fair with their biggest stand yet - double the size of their 2017 stand. The key novelty was the new Ovo chair by Damian Williamson (pictured front right). 

Strong primary colours at the Erik Jorgensen stand at Milan Design Week 2018. 

Cappellini won the Frame award for ‘Best Use of Light’, distinguishing itself for its use of light as a spatial material, not just as an atmospheric add-on.

Neon lights inspired by Dan Flavin were used to frame new designs in a system of boxes and towers - see more here

Terrazzo also featured heavily at the Cappellini stand, both in the design as flooring, on new products like the Radical Fake desk by Patricia Urquiola and throughout the brand's new catalogue. 

Styled by the infamous Despina Curtis, Carl Hansen & Son's retreat-themed stand featured a soothing palette and impeccable detailing. 
Dining space inside the Carl Hansen & Son Retreat, featuring the new Hunting table by Borge Morgensen - one of seven new collections introduced at Milan Design Week 2018.  

The Carl Hansen & Son stand was a two-storey structure featuring various rooms that explored the concept of retreat and relaxation - including a spa room! 

Fritz Hansen presented a series of news at their stand, which featured tiffany blue draping and mirrored louvres to divide the space. See more here

Beautiful styling at the Fritz Hansen stand, showcasing natural materials used in the collections alongside the iconic Series 7 chair by Arne Jacobsen. See more here

We loved this earthy material palette at the entry of Mater's stand, highlighting the sustainable and tactile materials used in their collections. 

The Mater stand featured turmeric and sage coloured walls; a beautiful setting to showcase a host of novelties including the Mild Steel storage units by Simon Astridge, Handle vase and Double Bottle by Eva Harlou and Coco floor lamp. 

Awarded 'Best Use of Colour' by Frame magazine, Danish design brand presented a vivid, tonal display at this year's Salone del Mobile. 

At their award-winning stand, Montana introduced the new JW Free Shelving by Jakob Wegner, in addition to a new dark chrome finish for the iconic Panton Wire. 

Details at the vibrant Montana stand, which featured a range of warm tones from coral to hot pink and burgundy. See more of Montana's stand here

With the exhibition stand Vertical Waves at Rho Fiera, Doshi Levien played with the idea of how Kvadrat textiles can be shown. Upholstered textile loops and columns invited the visitor to an immersive exploration of the colours, materials and the tactile textures of the new textiles Raas and Lila.

Extremis presented a playful Parisian-themed stand to introduce the new Bistroo collection - a two-seater design perfect for cafes and restaurants. See more here

The stand was styled to perfection and featured timber panelling, patterned tiles, linen drapes and a lively atmosphere - a fun pit-stop amongst the many halls. See more here

Magis exhibited at the fairgrounds with an awe-inspiring stand designed by one of our favourite firms, the Stockholm-based Note Design Studio. 

Conceived as a small ideal city, the Magis stand featured muted archetypal tones alongside more sophisticated hues, and typically Palladian forms including archways, symmetry and perspectives. 

Together with a selection of iconic products, some brand-new arrivals make their debut at their stand - check it out here

At this year’s Salone del Mobile, Nanimarquina presented an earthy tactile display to highlight the craftsmanship behind each piece. 

We loved the showcase of natural materials and process, along with the new tonal finishes introduced for the Shade collection. See more here

Inspired by the concept of lightness, the Poltrona Frau stand at Salone del Mobile 2018 was once again designed by Michele De Lucchi from Storie di Architettura. In the architect’s vision, classic and contemporary inspirations coexist in the living space, creating simple environments that exude quality. See more here

The stand, along with the 2018 collection, was based on dynamic contrasts of Solid Lightness. On one side of the 1200sqm space, the solidity of tall walls contrasted against the light doors in metal and glass. On the other side, the stand featured cracked, broken and scarred walls that contrasted with the luxury of the Poltrona Frau products; but the artful execution is reminiscent of a public art installation and the balance of light and solid is achieved. See more here

Amongst this setting of contrasts, the 2018 Collection is presented, including Poltrona Frau’s first-ever collaboration with Copenhagen-based design studio GamFratesi with the Soffi pendant (pictured right). See more here

Detail of the beautifully detailed Archibald chair, alongside new accessories introduced for the first time at MDW18 including the Pura bowl (Angelo Mangiarotti), Marianne vase (Michele de Lucchi) and Leather Pot vase (Poltrona Frau Style and Design Centre). See more here

Oceanic tones at the Softline stand at MDW18, see more here

Overhead view of Softline's oceanic stand, along with a detail of our product highlight - the versatile Cabala sofa that features a flip mechanism for easy and endless configurations. See more here

Italian brand Zanotta presented six new collections with a colour-block stand in vibrant hues. See more here

The new Hiro sofa by Damian Williamson for Zanotta, alongside the new insect-like Louise armchair by Philippe Nigro. See more here

All novelties will be available from Cult showrooms later in 2018. Interested in seeing more news from MDW18? Check out our full MDW18 News & Trends Review and MDW18 Product News Index.