MILAN Q&A WITH AUSTRALIA'S TOP CREATIVES

In previous Milan countdowns, we’ve shared our top Milan City Highlights along with our Favourite Aperitivo Spots. This year, we turn the tables and sit down with some of Australia’s leading creatives (and Milan experts) to find out their top picks when it comes to drinking, eating, shopping, escaping the crowds and most anticipated must-sees for the 2018 edition of Salone del Mobile. Here, we share insider tips from industrial designer Adam Goodrum, creative powerhouse Emma Elizabeth and Vogue Living’s Creative Director Natasha Allen. 


 

One of Australia’s leading cross disciplinary creatives, Emma works within the realms of Art Direction, Design, Styling, Experiential, Curation, Events, Production, Buying and Creative Conceptualisation for local and international clients across all fields. In addition, Emma is the founder and director of LOCAL DESIGN; a brand and ideology that aims to showcase and globalise Australian design. LOCAL DESIGN's 'LOCAL MILAN' exhibition returns to Milan this year for the third year running, showcasing the work of 26 Australian designers.

 

Favourite place to stay? Senato or Room Mate Giulia when Salone isn't on, otherwise it's AirBnb for me. 

 

Best spot for an afternoon aperitivo? Baxter Bar or courtyard 10 Corso Como (I'll never tire from the inspirational 10 Corso Como). 

 

Go-to place for a delicious meal after a long day? La Madonnina out the back under the wisteria away from the crowds.

 

Favourite building to explore? Pinacoteca Brera and the many private Palazzo's that open up during Salone, especially along Corso Venezia.

 

Best spot for an espresso? Peck cause you can have a delicious brioche at the same time too.

 

Most anticipated exhibition or installation for MDW18? I have to be bias and say LOCAL MILAN in Via Cesare Correnti 14 he he... but I am also looking forward to Nilufar Depot, the scale of the space is always incredible and Nina Yasha's edit and eye is spine tinglingly spot on.

 

Favourite Milanese district to wander? 5 Vie and Brera.  

 

What are you looking out for this year? Unique and thought provoking set styling and designers that aren't afraid to push the boundaries between design and art.

 

Which designer do you have your eye on? Milanese Cristina Celestino (major talent crush on her), the Bouroullec Brothers with Glas Italia as I've really been into beveled materials this year and I love the thrill of wondering/discovering new designers as you never know where and when something incredible takes your eye.


 

A firm believer that every environment is defined by the objects within it, Adam Goodrum’s designs accentuate components and joinery to create functional pieces with spirit and personality. In recent years, Goodrum’s work has been awarded a host of design accolades including the NGV Rigg Prize, Vogue x Alessi Design Prize, Indesign Luminary Award and the Idea Awards Editor’s Medal. Most recently, Adam has worked with Cult to launch nau; a new design brand by a collective of Australian designers. This year, Adam returns to Milan to present new work with Arthur Seigneur as part of the LOCAL MILAN exibition. 

 

Favourite place to stay? I have been staying in the same place for over 10 years, a beautiful apartment near Zona Tortona. I met the owner before airbnb. She stays with her parents and rents the apartment to me at very good price.

 

Best spot for an afternoon aperitivo? Navigli canal - It's a bit touristy, but always fun eclectic crowd, great tapas too. 

 

Go-to place for a delicious meal after a long day? Fabbrica Pizzeria - best pizza at a great price.

 

Favourite building to explore? Triennale Museum - always so many good things in the beautiful building.

 

Best spot for an espresso? Everywhere.

 

Most anticipated exhibition or installation for MDW18? The 100 year anniversary of Achille Castiglioni; an exhibition presented at the Fondazione Achille Castiglioni. 

 

What are you looking out for this year? I am exhibiting with LocalDesign, there is 20 or so other designers, I am excited to see what everyone else is presenting.

 

Ultimate travel escape post-Milan? Cinque Terra just south of Milan on the Riviera - 5 picturesque fishing villages set on the rugged coastline.


 

The Vogue Living Milan Report has been one of the most extensive roundups of MILAN DESIGN WEEK, both in print and online, throughout the world. This year, Vogue Living will have its biggest team ever on the ground to report on the best of the world’s most exhilarating design events. With the team, Allen will produce Vogue Living's report for her second year running. Allen has worked in publishing for over 17 years, designing and producing across a number of titles in Australia including InsideOut, Country Style and Australian Gourmet Traveller.

 
 
Go-to place for a delicious meal after a long day? The worst kept secret in Milan, Giacomo Bistro, with its beautiful classic interior, is great for food and seeing the city’s style crowd. The later you go for dinner, the better the people watching! Also, Al Fresco Cafe in Milan’s Tortona district is set in a pretty wisteria lined courtyard and is perfect for lunch after a morning of visiting the design area. Il Salumaio di Montenapoleone for a very special night out.

 

Favourite building to explore? Casa Degli Atellani, the 15th-Century former home of Leonardo Da Vinci was open last year with an Airbnb experience popup and the stunning Palazzo Serbelloni.

 

Best spot for an espresso? The pretty design-laden courtyard cafe of Spazio Rossana Orlandi in the Magenta district, the RO gallery is a must see during design week.

 

Most anticipated exhibition or installation for MDW18? I’m looking forward to seeing the Gabriel Scott installation at Bar Basso - amazing lighting design-meets-afternoon aperitivo, what’s not to love? Gubi and Studiopepe look like a lot of fun for Milan 2018. Also at Nilufar GalleryIndia Mahdavi will design an exclusive club dedicated to the gallerist Nina Yashar. Cristina Celestino “Cinema Corallo” an installation on a tram that will circulate in the Brera district. Fritz Hansen.... So much to see, so little time!

 

Favourite Milanese district to wander? I love the grand buildings and cobbled streets of the old Brera district.

 

What are you looking out for this year? Quality sustainable products and ethical design will be a big focus this year. I’m looking forward to seeing Carlo Ratti’s ‘Living Nature’ Installation on the Duomo forecourt. On the theme of incorporating nature into the home. Emerging designers and colour trends for the year ahead.

 

Which designer do you have your eye on? Jaime Hayon had an amazing year last year. Nendo never disappoints.

 

Ultimate travel escape post-Milan? I’m heading to Byron Bay for some time out by the beach with my family - a complete contrast to the fast pace of Milan!

 

Best place for a spot of shopping? I’ll be making a bee-line to La DoubleJ to check out their vintage Italian printed long skirts and dresses. They have a cute tableware collection and also, this year, Salviati and La DoubleJ collaborate with a collection of six tipetti – glasses with ornamental stems.


SLEEP | The colourful and playful interior at Room Mate Giulia Hotel by Patricia Urquiola - one of Emma Elizabeth's hotel favourites. 

APERITIVO | The leafy courtyard at the infamous 10 Corso Como is perfect not just for an aperitivo, but a long lunch and spot of shopping too. Don't forgot to find your way all the way up to the hidden rooftop, with beautiful views across the Milano rooftops. 

APERITIVO | The newly opened Bar Baxter features a slick interior brimming with design classics. Enjoy classic cocktails and music from the 1930s in this cool, immersive space. 

ARCHITECTURE | The Pinacoteca di Brera, now a museum, was initially established as an art academy in 1776. The late Baroque building is always activated during Milan Design Week, providing a jaw-dropping framework. 

MUST SEE | The third edition of LOCAL MILAN presented by LOCAL DESIGN will take place during this year’s Milan Design Week. LOCAL MILAN features 26 Australian designers and is the largest independent showcase of Australian design in Milan to date. Tuesday 17-22 April at Via Cesare Correnti, 14. 

DISCOVER | One of Goodrum's favourite districts to explore is the Navigli canal, great for an aperitivo, tapas and people watching. 

EAT | Goodrum's pick for a hearty meal is pizza at La Fabbricca. 

DESIGNER WATCH | The Bouroullec Brothers always present interesting products with a range of leading brands at Salone del Mobile. 

ARCHITECTURE | La Triennale di Milano is one of Milan's leading art and design galleries, and one of Goodrum's favourite spaces to visit during Milan Design Week. 

MUST SEE | 2018 marks the 100th anniversary of Achille Castiglioni's birth and the celebrations include 100x100 Achille, an exhibition that is as playful and design-saturated as he would have loved. This is not simply a display of objects, but the result of a long-term activity carried on by the foundation, who asked 100 international designers to send Castiglioni a birthday gift. The only rule of this game was that the gifts had to be anonymous, cheap, compact and accompanied by a greeting card. 

POST MILAN ESCPAE | Goodrum's pick for a post-Milan recovery is the idyllic Cinque Terra just south of Milan on the Riviera - 5 picturesque fishing villages set on the rugged coastline.

EAT | Giacomo Bistro is one of Allen's picks for a tasty meal after a long day. She shares, "With its beautiful classic interior, it's great for food and seeing the city’s style crowd."

ARCHITECTURE | Casa Degli Atellani, the 15th-Century former home of Leonardo Da Vinci, is one of Allen's favourite buildings to visit in Milan. 

ARCHITECTURE | Casa Degli Atellani, the 15th-Century former home of Leonardo Da Vinci, is one of Allen's favourite buildings to visit in Milan. 

MUST SEE | At Nilufar Gallery, India Mahdavi will design an exclusive club dedicated to the gallerist Nina Yashar.

MUST SEE | The pretty design-laden courtyard cafe of Spazio Rossana Orlandi in the Magenta district and its adjoining RO gallery is one of Allen's must sees during design week.

EXPLORE | Allen's favourite Milanese district to wander is Milan's artist quarter Brera. She shares, "I love the grand buildings and cobbled streets." 

SHOP | One of Allen's favourite spots to shop is La DoubleJ for their vintage Italian printed long skirts and dresses. She shares, "They have a cute tableware collection and also, this year, Salviati and La DoubleJ collaborate with a collection of six tipetti – glasses with ornamental stems."

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