NOW OPEN | VIPP CONCEPT SPACE AT CULT

With Vipp Chief Designer Morten Bo Jensen as Special Guest, Cult launches Vipp in Australia with a series of intimate events to unveil the new Vipp Concept Space in Cult Showrooms in Sydney, Melbourne and Brisbane.


The Vipp Concept Space in each showroom is an immersive experience of the Vipp design universe; with deep green walls and dedicated areas to showcase the full kitchen, bathroom, lighting and furniture offerings, along with Vipp’s wide range of accessories, from ceramics to glassware, bins, salt and pepper grinders, trays and trivets. Layered with rustic timber collectables, interesting plants, inspiring cook books from Kinfolk and Monocle and fresh fruit and vegetables from the markets, the Vipp Concept Space in each showroom invites guests to discover the Vipp world of timeless, unpretentious and beautifully resolved design. 

 

For the launch of Vipp in Sydney, we partnered with Jack New of Scandinese eatery Edition Roasters to break in the new Vipp kitchen and produce a series of menus inspired by Danish Midsommar. Guests enjoyed 'Scandinavian Prawn Mix with Yuzu and Apple on Rye', 'Rosewater Sago with Strawberries, Lychee, Coconut Espuma and Blackberry Sherbet' and 'Nimono Pumpkin in Soy Broth on Rye with Pickled Beetroot and Baby Herbs', along with Elderflower Spritzers made with CAPI Lemon, Belvoir Elderflower Cordial, Patient Wolf Gin and fresh blueberries and thyme. Morten Bo Jensen presented a short overview of the Vipp family story and purist design approach, and walked guests through the space to touch and feel the product - telling personal stories along the way about how each design came to resolution. 

 

For the launch of Vipp in Melbourne, we partnered with local coffee brewers Seven Seeds to serve up pourover coffee, Elderflower Spritzers and Danish nibbles. Finally, Cult’s Brisbane clients were treated to a Breakfast and Lunch hosted by Morten Bo Jensen, to unveil the new Vipp Concept Space in the Cult Brisbane Showroom. Guests enjoyed a Danish menu and the opportunity to discuss Vipp’s product portfolio in person with Morten.

 

Vipp is available exclusively in Australia from Cult, with an immersive Vipp Concept Space now open in all Cult Showrooms.


GALLERY | VIPP CONCEPT SPACE AT CULT SYDNEY 

Photography by Terence Chin 

 

 

 

 

 

 

 

 

 

 

 


GALLERY | VIPP CONCEPT SPACE AT CULT MELBOURNE 

Photography by Carmen Zammit 

 

 

 

 

 

 

 


GALLERY | VIPP LAUNCH EVENTS AT CULT

Photography by Carmen Zammit and Fiona Susanto

 

 

 

 

 

 

 

 

 

 

 

 


Vipp is available exclusively in Australia from Cult, with an immersive Vipp Concept Space now open in all Cult Showrooms.

 

Thank you to our Event Partners: CAPI, Patient Wolf Gin, Bang & Olufsen, Mud Australia, InBed, Sullivan & Strumpf and Haymes.