PREVIEW - ICONS OF DESIGN LOOK BOOK

As part of our 20-year celebrations, we are excited to share a sneak preview of our ICONS OF DESIGN book; a box set containing a 20-page look book and gift cards that showcase the timeless elegance and understated luxury of the brands within the Cult collection.


Styled by Heather Nette King and photographed by Mike Baker, the ICONS OF DESIGN book showcases our favourite design icons across our full collection, and is supported by colourful graphics developed by Design by Toko. The ICONS OF DESIGN book will be released at the end of February.

 

Two sets were designed for the ICONS OF DESIGN photoshoot, to reflect both the Danish minimalism and Italian elegance of our brands. Minimal and Mondrian in style, the first set features graphic lines and strong, straight shapes. Each piece is given a sense of gravitas through composition and lighting. This mono-gallery is enhanced with a classic black and white palette, with accents of bold primary colour.

 

The second set features curves, taking its inspiration from the Cult 'C', as well as the geometric 'C' shapes created by Adam Goodrum in his 'Cult Tower' design - a limited edition brass object designed especially to commemorate our twenty-year milestone. With a rich red and green palette inspired by 1950s Italianate design, this is the perfect backdrop to highlight the organic forms of each design.

 

Here we share a few inspiration images behind the concept for our ICONS OF DESIGN book, along with some behind-the-scenes snaps from our shoot day and a small preview of the resulting images and graphics.


CONCEPT INSPIRATION | Minimal and Mondrian in style, the first set features graphic lines and strong, straight shapes. Each piece is given a sense of gravitas through composition and lighting. 

CONCEPT INSPIRATION | This mono-gallery is enhanced with a classic black and white palette, with accents of bold primary colour.

CONCEPT INSPIRATION | With a rich red and green palette inspired by 1950s Italianate design, the second set features curved forms inspired by the Cult 'C'.

BEHIND THE SCENES | Mood boards and colours palettes on set at the photoshoot for the Cult 20 ICONS OF DESIGN book. 

BEHIND THE SCENES | Shooting scenes within our Mondrian-inspired backdrop to highlight design icons like the Caravaggio floor light from Lightyears and Basket sofa from Softline. 

SNEAK PEEK | Details of the final shots to be included in the ICONS OF DESIGN book. 

SNEAK PEEK | Details of the final shots to be included in the ICONS OF DESIGN book. 

SNEAK PEEK | The ICONS OF DESIGN book includes a set of limited edition cards featuring colourful graphics of our favourite design icons. 

SNEAK PEEK | The ICONS OF DESIGN book includes a set of limited edition cards featuring colourful graphics of our favourite design icons. 

The Cult ICONS OF DESIGN Look Book will be released on 26 February 2018. Register here for a limited edition hard copy and card set.