This year, Poltrona Frau is an absolute showstopper, with a wealth of product news gracefully curated at their Salone del Mobile stand, which has doubled in size since last year to 1300sqm. Set within an elegant timber structure, the 2017 novelties are presented within 12 immaculate settings, along with a special installation by Ferrari.

Inspired by the concept of perspective, Poltrona Frau at Salone del Mobile 2017 is once again designed by Michele De Lucchi from Storie di Architettura. De Lucchi creates a huge, almost endless telescope that emphasises vanishing points; it is a physical and visual expression of Poltrona Frau's continuous drive to move forward, to look beyond.


On either side, tall bookcases run into one another, holding volumes bound in leather, fabric, wool and velvet, alternating with botanical green inserts to bring a dreamlike dimension to the installation. A visual library of materials. The installation is an expression of The Leathership®, Poltrona Frau's hallmark leatherwork, that begins with the leather and extends to all the materials used throughout the manufacturing process. Big doors line the corridor, providing access to new perspectives in a sequence of different environments. The dimensions, atmospheres, colours, lights and evocations change constantly.


Amongst these immaculate settings, the 2017 Collection is presented, including product launches that build on established collaborations between Poltrona Frau and designers such as Jean-Marie Massaud and Roberto Lazzeroni. Moreover, the Italian heritage brand also reinforces its ventures with established Asian designers Neri&Hu, with extensions to the incredible Ren series. New products are introduced across all categories, with highlights including the new Chester Line sofa by Renzo Frau, Mr Moonlight bed, Jay lounge armchair, Jane table, Let It Be sofa and extensions to the Ren and Fidelio collections.


Poltrona Frau also celebrates the 70th anniversary of the legendary sportscar brand Ferrari with Cockpit – a limited edition task chair that redefines the ergonomics of the office chair. Poltrona Frau has long been upholstering the interiors of Ferrari cars and it is interesting to see this partnership evolve with this new complex challenge. This is an office chair that captures the excitement, speed and dynamism of the driver’s sea, with an architectural and modular structure, and offers expansion possibilities.


The product news from Poltrona Frau will be available across the Cult showrooms in Australia later this year.


Entry to the impressive Poltrona Frau stand at Salone del Mobile 2017 that houses this year's range of product news. 
Designed by Jean Marie Massaud, the Jay Lounge is pictured here alongside the new I Tappeti / The Carpets. Jay’s seat is modelled around the body, and the resulting geometries are organic yet taut and sculpted. Designed for top ergonomic performance, Jay Lounge is intended for the home but is also perfectly suitable for public and work spaces.

Introducing the new Jane table and Jeff chairs – both designed by Jean-Marie Massaud. Jane is organic and form, featuring an irregular rounded shape and three sculptural legs. Pictured here in precious Emperador marble with its warm earthy tones.
Poltrona Frau celebrates the 70th anniversary of the legendary sportscar brand Ferrari with Cockpit – a limited edition task chair that redefines the ergonomics of the office chair.
Mr Moonlight bed by Ludovica and Roberto Palomba is relaxed and informal in style; a profound sensation of comfort and liberty, and the same lightness of design.The headboard is like a large, soft pillow, embellished with simple central stitching and elaborate edges.
Detail of the beautiful new Let it Be Sofa by Ludovica and Roberto Palomba. Pictured in Guatemala Ecru fabric and Saddle Exra Cammello leather. Named after the famos song by The Beetles, Let It Be is evocative of a period of newfound freedom from all types of formalism and convention.

The much-loved Chester series by Renzo Frau is extended with Chester Line; a stately, sculpturesque and contemporary version of its more classic predecessor. Chester Line can be freely configured for more social settings, and available in two-tone options for more layered interiors.
The ‘Ren’ furnishing accessories by Shanghai-based design studio Neri&Hu is extended with the addition of an armchair, bookcase, magazine rack and table mirror.
The elegant Fidelio series by Roberto Lazzeroni is extended with the Fidelio Lamp and High Cabinet, pictured above, which features clean and slender lines. Its most distinctive feature is the vertical line that neatly separates the two doors. Two alternatives for the interior fittings are available; a classical and functional arrangement with three large drawers and a system of shelves and surfaces, or an accessorised version to becomes a stylish mobile bar.

Photo Credit: Cult Design

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