Danish design brand, VIPP, is rooted in the manufacture of industrial objects, favouring function over form with a distinct minimalist and timeless aesthetic. Famous for its iconic steel-cylinder pedal bins, originally designed for a hair salon in the 1930s, VIPP now offers a complete range of kitchen and bathrooms accessories and has recently forayed into modular kitchens, led by young industrial designer, Morten Bo Jensen. With a strong belief in fewer but better products, VIPP chooses timelessness over trends.
By retaining the DNA of the VIPP pedal bin from 1939 (when it all started) in all parts of the design is his goal to take the industrial principles of functionality and bring them into private homes. VIPP distinguishes itself from the booming design industry by only making one type of each product category. In turn each product must be fully resolved and perfected in every detail before it is launched to market.
Morten Bo Jensen elaborates: “You will never see a younger model of an existing VIPP Product. Instead, our aim is to develop products that make a difference compared to what the industry already covers through a higher quality and better function. It is not just about developing something that is new or di erent for that reason alone. For example, we believe that the market lacked a proper, long-lasting dishwasher brush, and which o ers the possibility to replace the head unlike disposable dishwashing brushes. So we developed our own.”
To best showcase the full VIPP offering, the third generation family has designed the revolutionary VIPP Shelter - a fully functioning prefabricated ‘home’, made in steel and glass. Nestled in the Swedish forest, the shelter includes a living area, a bed loft and a fully-equipped kitchen that offers visitors an unforgettable experiene of the VIPP brand. According to CEO, Kasper Egelund, upscaling the classic VIPP accessories and recent kitchen and bathroom modules to a shelter is about daring to be di erent and stretching VIPP’s brand beyond expectations. Having launched a VIPP showroom in Tribeca, NYC, last year Cult is proud to launch VIPP across its showrooms with dedicated floorspace that will be transformed into an immersive VIPP experience.
Vipp is available exclusively from Cult.
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