Clara Von Zweigbergk
Clara grew up in a rural setting in Sweden with lots of creative influences, and scissors and a glue stick were always within easy reach. ‘We were always cutting and pasting, and I have always loved to combine simple colours, both in what I wear and at the design school, where I was the most colour-oriented in my class.’ That intuitive grasp of colour combinations has become an integrated part of Clara’s design expression. She does not need to think consciously about it but simply sees it. The Kaleido trays are an obvious example of Clara’s keen grasp of colour; they feature colour combinations that no one else would have thought to put together, but which seem obvious when they are seen in context and as a whole. Off the beaten path but in perfect balance. Clara von Zweigbergk is aware that the design process may not always be pretty but a necessary series of choices requiring time, focus and the courage to leave one’s comfort zone and kill some ‘darlings‘. Inspired by a melting pot of small and large impressions from everyday life, art, books, packaging design, toys or other features that trigger her imagination and her well-honed ability to see colours and possibilities that the rest of us overlook.