If you are born and raised in Milan, one of the world’s design capitals, and still live and work here in your own studio at Foro Buonaparte – what else would you do than dedicating your live to design? At least this is what Italian designer Lorenza Bozzoli did. After finishing her studies at the “Brera Academy of Fine Arts”, she started her career in fashion design. From 1985 she worked as a freelance fashion designer for labels such as Fiorucci, Basile, Plein Sud, Sergio Rossi, Camper and many others. Almost ten years later, from 1996, Lorenza found her way into the area of industrial design and ever since worked for international design companies such as Viceversa, Alessi, Moooi, Dilmos – and recently also for DEDON!