The Chairity Project 2015 officially kicks off now that our 20 creatives have received their raw, untreated Series 7 chair and they embark on the creative journey to find their own visual interpretation of this design classic. 


The Chairity Project 2015 is the second edition of Cult’s esteemed charity event that invites selected Australian and New Zealand creatives to reinvent an iconic chair design. Each creative is given complete freedom to reinvent the chair which is exhbited and auctioned off to a chairity of the creative’s own choice.


2015 sees Cult partner with the Republic of Fritz Hansen to reinvent the iconic Series 7 chair and pay hommage to renowned Danish designer, Arne Jacobsen. The Chairity Event 2015 ties in with the 60th Anniversary celebrations of the iconic Series 7 chair, which has also been released in two limited annviersary editions and in a new colour scheme.


Building on the sucess of last year’s inaugural Chairity Project 2014, Cult is expanding the concept this year by increasing the line-up of creatives from a cross section of industrial design, architecture and art as well as floral and jewellery design. These include renowned local talents such as Dinasour Designs, Akira Isogawa and David Trubridge. The diversity of creatives taking part in the project result in a wide range of chair reinventions and a captivating exhibition.


Cult has now delievered the chairs to our creatives who are scattered throughout Australia and New Zealand, and yesterday we had the opportunity to visit 9 of the Sydney-based creatives in their inspiring studios. 


The studio visits reinforced how varied our creative line-up is. The differences in each of the 9 studio spaces is preparing us for how diverse the resulting Chairity Project 2015 exhibition is going to be in November.


Exhibition Dates

Chairity Project 2015 will travel interstate to our three showrooms in Sydney (5-7 November), Melbourne (12-14 November) and Brisbane (19-21 November) and the onliine charity auction time will be increased to give bidders more time to make sure they win their favourite interpretation.



Auction will go live from 5 November 2015 and close on 22 November, 2015, at 8.00pm EST through



Creatives include (in alphabetical order): Adam Goodrum  // Akira Isogawa // Alice Babidge & Robin Hearfield // Arent+Pyke // Bassike // Christopher Boots // David Trubrige // Dinasour Designs // Fiona Lynh Office // Hecker+Guthrie // Henry Wilson Studio // George Livissianis // Kamahi Djordon King // Megan Morton // Mika Utzon-Popov // Ryan Storer // Shilo Engelbrecht // Tracey Deep // TOKO // Zambesi



Chairities include (in alphabetical order): AIME // Cure Kids // Fred Hollows Foundation // Guide Dogs NSW/ACT //  HEART: Healing and Education through the Arts // Heart Foundation NT // Kids of Kathmandu // Medecins Sans Frontieres // Mirabel Foundation // My Room // St Vincent de Paul Women & Children's Refuge Inner West // Surf Aid // The Asylum Seeker Ressource Centre // The Kids' Cancer Project // The Redfern Foundation // UNHCR // Victorian AIDS Council // Voiceless // Western Chances // We're Better Than This // 


Principal Media Partner

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Design by Toko // Kvadrat // Ole Lynggaard Copenhagen // Bang & Olufsen // Cheetah Print // Veuve Clicquot





Floral sculptor and installation artist, Tracey Deep, surrounded by Australian wildflower in her incredible studio. @floralsculptures

Graphic design studio, TOKO, with Dutch minimalism and amazing graphic prints by Michael Lugmayr. @evadijkstra @michael_lugmayr

Industrial designer, Henry Wilson, in his new studio in Darlinghurst and his dog, Slick, by his side. @henrywilsonstudio

Entrance of architecture studio, Arent+Pyke, with a range of our favorite design coffee table books. @arentpyke_inout 

Interior architect, George Livissianis, in his studio in Paddington.

The Paddington store of fashion brand, Bassike. @bassike

Design studio, Dinosaur Designs, and their colourful jewellery and homewares. @louise_olsen + @steohenormandy

Multi-talented stylist, Megan Morton. @megan_morton

The front of Sydney Theatre Company, housing the office of custome and production designers, Alice Babidge and Robin Hearfield. @alicebabidge + @robinhearfield