We’re so pleased to announce a new partnership with &tradition – a Danish design brand dedicated to merging traditional Scandinavian design with modern creativity. The partnership is now in effect, with the full collection available to explore in the Danish design gallery of our Sydney flagship showroom, and available to order from all Cult showrooms across Australia.

Young in age but mature in values, &tradition was established in Denmark in 2010, with the desire to bridge the ideals of Nordic tradition with contemporary design thinking. By reshaping, redefining and reinventing materials, techniques and forms, &tradition strives for timeless design, honouring past traditions and continuing to create new ones.


Initially established as a lighting brand, &tradition soon began to broaden its collection, which now spans an array of furniture including armchairs, sofas, tables, coffee tables, desks, chairs and accessories, by established and emerging designers.


Our Sydney flagship showroom features a dedicated &tradition space, a welcome addition to the first-floor Danish design gallery, showcasing designs including the iconic Mayor sofa by Arne Jacobsen and Flemming Lassen, the Palette table by Jaime Hayon and the Flowerpot pendant by Verner Panton.



The Pavilion chair by Anderssen & Voll was designed for The Langelinie Pavilion in Copenhagen. Echoing this iconic building’s ability to endure, the Pavilion a stackable chair with a soft aesthetic and curvaceous silhouette.
Formakami by Jaime Hayon are a series of paper lanterns that challenge convention, echoing ancient lanterns of Asian decent, reinvented in a modern aesthetic.
Low to the ground, open and embracing, Little Petra by Viggo Boesen respects Boesen’s love of natural materials, with legs that have been crafted in oak or walnut.

Tricolore By Sebastian Herkner are handblown vases that play with a spectrum of colours - a third colour is created when the two vases overlap, and further tones appear when the finely crafted glass interacts with sunlight.

Initially conceived in 1968, FlowerPot by Verner Panton is a colourful, playful design that features two semi-circular spheres that face each other in harmony.

Palette by Jaime Hayon is a multi-tiered table where various shapes, sizes, colours and materials elegantly converge together. Catch, also by Hayon, is a chair that welcomes with open arms, featuring serpentine lines that create a playful lightness.

Mayor by Arne Jacobsen and Flemming Lassen is a sophisticated sofa that combines a Scandinavian wood aesthetic with a tightly tailored shape, elegant button detailing and three loose cushions - a look inspired by the modernist movement of its time.

Designed for the SAS Royal Hotel, Space Copenhagen created a luxurious piece of furniture that provides a sense of intimacy even in open spaces. 

True Colour by Lex Pott is a series of seven vases made from different oxidised metals, showing the true colour of each metal — copper, steel, brass, and aluminium — while featuring a contrasting and highly polished segment. 

The sandblasted surface of the Norm Stool by Norm Architects accentuate the structure of the wood, while its triple legs have a playful aesthetic, creating the impression of a living creature in motion.

Combining Italian and Danish influences, the Cloud sofa by Luca Nichetto has a defined shape and soft, welcoming pillows, available in one, two and three-seat sofa options as well as and a pouf.

The &tradition collection is available to explore online and will soon be available to explore across all Cult showrooms in Australia.