With 16 brands and over 150 new product releases seen from Cult brands during MDW19, the Cult x MDW19 News and Trends Review makes things simple. We take you on a brand by brand wrap-up of all new product releases, stands and installations from our participating partners during the 2019 edition of Salone del Mobile and Milan Design Week.


Here, we give you a MDW19 snapshot of the best bits from each Cult brand, but for the full wrap-up, download your copy of the Cult x MDW19 News and Trends Review!

&TRADITION// &tradition presented The Preview, an exhibition that reflected their bold ambition to bridge the gap between old and new to produce furniture with timeless appeal, showcasing classic mid-century Danish designs from past masters alongside new pieces from contemporary talent. After trawling through the Danish design archives, &Tradition decided to curate a series of tables, chairs and lamps by legendary design duo Hvidt & Mølgaard. Shown for the first time at The Preview, these reissued pieces - including a standing lamp that is in production for the first time - display the pair's rigorous approach to furniture design. In addition to these enduring classics, The Preview exhibited new pieces from Jaime Hayon including Elefy - a shell chair inspired by the shape of an elephant, and Setago – a playful table lamp.


CAPPELLINI// Traditions, styles and imagination met at the Cappellini Circus, an exhibition concept designed by Giulio Cappellini, where design and fashion came together, past and present mingled, and reality and imagination was blurred. Cappellini also celebrated 30 years of iconic design at an installation at Cappellini Point, and favourites were on display at the Super Hotel – a design hotel concept curated by Giulio Cappellini. 


CARL HANSEN & SON// Carl Hansen provided serenity and calm at their stand and showroom, presenting a series of re-issued classics by Hans J. Wegner and Børge Mogensen, as well extensions to the Embrace Series by EOOS and new variants of the Cuba chair by Morten Gøttler.

ERIK JØRGENSEN// Warm, uplifting colours were seen at Erik Jørgensen’s stand, setting the scene for favourites from the brand, as well as two new designs – the Konami sofa by Damian Williamson and Taco, a stackable chair designed by the duo Foersom & Hiort-Lorenzen.


FRITZ HANSEN// Fritz Hansen rebranded earlier this year and presented their new identity in full force at MDW19.  We saw collection extensions, new accessories, lighting and furniture at their showroom and at the fairgrounds, including the Lounge Chair JH97 by Jaime Hayon and Planner shelving and table lamp by Paul McCobb.


KARAKTER// Karakter presented favourites alongside newly re-issued designs including the Steel Leg series by Paul McCobb, Moby Table Lamp by Birgitte Due Madsen & Jonas Trampedach, a new size in the Coffee Table by Aldo Bakker and Desk series in a new marble finish.

LOUIS POULSEN// Louis Poulsen launched a new design by renowned Icelandic artist Olafur Eliasson – the OE Quasi – alongside new designs and collection extensions including the Yuh lamp in brass and marble by GamFratesi.

MATER// Mater presented two new collections at the Rho Fiera Fairgrounds. Ocean – a sustainable collection by Jørgen and Nanna Ditzel based on a 1955 design made from recycled ocean waste, and Dining chairs by Space Copenhagen.

MONTANA// In true Montana style, the Danish design brand presented a modular seating concept with limitless possibilities - Pantonova, which was designed by Verner Panton in 1971.

NANIMARQUINA// Nanimarquina presented six new collections – Capas, Wellbeing, Outdoor, Tres Texture Gold, Persian Colours and Tres Persian Pouf.

NEMO// We saw six new designs from the Italian lighting brand at their showroom and at the Fairgrounds – Bird, Fix Up-Down, La Roche, Neo, Newton and Onlines.

POLTRONA FRAU// The Poltrona Frau stand and showroom concept was imagined by architect Michele de Lucchi. ‘Connecting Experiences’ – a visionary concept based on the designers ‘Earth Stations’ research project which aims to explore the future of communal learning, relaxation and work. We saw new designs by Neri&Hu, GamFratesi, Ludovica + Roberto Palomba, Roberto Lazzeroni, Tristan Auer and Jean-Marie Massaud.

SOFTLINE// Softline showcased 16 new commercial lounge, armchair and sofa designs at their Rho Fiera stand.

TECNO// Tecno staged several settings that combined new products with best-selling designs, across areas for waiting, meeting and working.

ZANOTTA// Urban Passion was Zanotta's theme for Milan Design Week. Their stand was designed to give the impression of looking in through a partly open window of the most populous cities in the world. Showcasing new designs amongst favourites, the Zanotta stand evoked scenes of domestic life in six scenarios in which different urban landscapes inspired furnishing solutions that reflected their metropolitan identities.

For the full wrap-up and a complete product news index from each brand, download your copy of the Cult x MDW19 News and Trends Review here.