Set within the historical backdrop of Palazzo Serbelloni - a sumptuous Milanese palace that has witnessed more than two centuries of Italian and international history – Gubi presents its 2018 news showcase alongside existing design icons in a distinguished exhibition for this year’s edition of Milan Design Week. 

Inspired by the ancient splendor and neoclassical decoration of Palazzo Serbelloni, Gubi’s exhibition spreads over an astonishing 1200 m2 universe of home, contract and hospitality settings. Each of the ten rooms in the exhibition is inspired in palette and style by the palatial surroundings. 


At the exhibition, Gubi reveals for the very first time some of the most notable mid-century designers - introducing the Finnish master of light, Paavo Tynell together with legendary French icons Pierre Paulin and Marcel Gascoin, and Italian architect and designer Carlo De Carli. Gubi also presents several new seating designs from the award-winning duo GamFratesi including the new Bat and Gent collections, carrying strong, appealing characteristics.


Novelties from the inhouse Gubi Design Team are also launched, along with iconic mid-century furniture by renowned designers Greta M. Grossman and Jacques Adnet. We also loved seeing extensions to well-loved collections, including the launch of Gubi’s first-ever bed with a sculptural, organic design by Space Copenhagen, who also introduces a new cabinet design. Iconic designs within the existing collections of the Moon, Beetle, Masculo, Coco and Stay have also been extended, with new luxurious materials, colours and sizes. 


All Gubi novelties will be available from Cult showrooms later in 2018.




The new Bat Lounge Chair, which comes in a high- and low-back version, is designed by Danish-Italian design-duo GamFratesi. The chair carries strong references to the interesting characteristics of bats, with its inviting, distinctive shell reminiscent of the shape of a bat’s wingspan. 

Legendary French designer Pierre Paulin originally designed the Pacha Chair in 1975. Paulin designed the chair in harmony with the changing design style of its period, replacing the austerity of post-war design with a new, vigorous approach. 





Cleverly designed with great attention to detail, the C-Chair by Marcel Gascoin possesses an elegant shape, yet sturdy construction rooted in a simple, minimal and strong design language. Characterised by voluminous and legs juxtaposed by an inviting seat in lighter material like cane, straw or fabric, the quality of the C-Chair reveals itself through modern lines, sobriety and high-quality wooden workmanship. 






Gravity table lamp by Space Copenhagen.

Coco armchair by OEO Studio with the Randaccio mirror by Gio Ponti.

5321 Table Lamp by Paavo Tynell - one of the many new released from Gubi this year.


9602 Floor lamp by Paavo Tynell.


Space Copenhagen is the designer behind the classic Moon Collection; a series of organic rounded tables for both domestic and public spaces which is now available in a new marble finish.

The new Revers collection by GUBI, consisting of a sofa and lounge chair, is a soft and sinuous interpretation of classic shapes and structures. Taking its name from the silhouette of a revers, the gently curved shell appears like a jacket that embraces you, while the elegantly sweeping edges are reminiscent of the form of the revers. 


Moon Dining table by Space Copenhagen with the ever-popular Beetle Dining chair by GamFratesi in bold fabric upholstery.


Detail of the Pacha chair by Pierre Paulin (1975).

The timeless design of the Adnet Coffee Table embodies modern materials and superb craftsmanship and adds a distinctive value to any home or professional space. 

Stay Sofa by Space Copenhagen with the newly extended collection of the TS Coffee tables by GamFratesi.

Gubi extends the Stay Collection by Space Copenhagen with a new and exciting bed design – the Stay Bed. The Stay Bed has a sculptural and organic shape that, besides from giving a contemporary look, also embraces the user and encourages to stay relaxed. 





Coco Dining chair with arms by OEO Studio.


Paavo Tynell's 1965 pendants, playfully displayed with the GUBI 2.0 coffee tables.

The brand new Mategot Flower Potl

B-4 Table lamp by Greta M. Grossman

Photo Credit | Cult Design and courtesy of Gubi


For other news and behind-the-scenes highlights from Milan Design Week 2018, follow us on Instagram via @cultdesignau and #cultmdw18.