We are so excited to announce that Danish design brand Montana has won Frame Magazine’s coveted Salone del Mobile - Best Use of Colour award! At their vibrant, award-winning stand, Montana introduces the new JW Free Shelving by Jakob Wegner, in addition to a new dark chrome finish for the iconic Panton Wire. 

Montana’s 2018 novelties are shown against an inspiring backdrop of Montana units in vivid orange, red and pink hues, showcasing the endless possibility for customisation with the brand’s collection of units which comprises of 36 modules, 4 depths, 42 colours and a wide variety of special modules and components, that can be configured like Lego into custom solutions for all environments.











PANTON WIRE DARK CHROME // Montana adds a new shade to the versatile and well-known Panton Wire shelving system designed by Danish designer Verner Panton in 1971. The colour has been named Dark Chrome and along with a new dark marble top it makes a minimalistic, dark statement in the home. Eternally versatile, Panton Wire can be used as a bookshelf, coffee table or even as a room divider offering a light and airy solution to create separate areas in a large room.





JW FREE SHELVING // Montana launches a brand new, elegant and minimalistic freestanding shelving system, Montana Free, designed by the Danish designer Jacob Wagner. Montana Free adds itself to the well-known classic design icon Montana, embodying a design philosophy built on the freedom to change and express your personality. Montana Free takes Montana’s vision and storage leadership to new heights. The new freestanding shelving system adds a new dimension to the already versatile Montana System offering endless opportunities. The system consists of 12 standard compositions that you can choose with an optional interposed shelf.







All Montana news will be available from Cult showrooms later in 2018. 

Photo Credit | Cult Design (stand) and courtesy of Montana (campaign)


For more news and behind-the-scenes highlights from Milan Design Week 2018, be sure to follow us on Instagram via @cultdesignau and #cultmdw18.