Always mastering the element of surprise, HAY has transformed La Pelota in the Brera district into a multi-room installation, showcasing existing pieces in new finishes alongside brand-new designs.
Just a few steps from Corso Garibaldi, La Pelota is an impressive 2,000 sqm scene with high ceilings and rich finishes. Unlike previous exhibitors that have built volumnous vertical installations, HAY chose to do the exact opposite for their presentation at Milan Design Week 2016. Levelling the space with a maze of ten independent rooms connected by staircases, HAY presents a fresh curation and immersive experience for visitors at La Pelota.
Set in this exhibition space, the HAY installation features new products from Ronan & Erwan Bouroullec, Stefan Diez, Scholten & Baijings, Doshi Levien, Iskos-Berlin and Shane Schneck. Products range from furniture to textiles, stationery and home accessories.
As a key feature of the installation, an edited selection of products are sold in the HAY Mini Market; an on-site shop that allows visitors to purchase HAY accessories and textiles as well as a curated selection of finds from around the world.
Within the exhibition, HAY also launches wrong.london - a full collection of new lighting designed in collaboration with Pierre Charpin, Johan van Hengel, Stefan Diez, Lars Beller Fjetland, Joel Hoff, Smith, Matthias and Bertjan Pot.
A daytime café operates alongside the exhibition as Danish Chef Frederik Bille Brahe has relocated for the week to La Pelota. The Café is furnished with HAY's new outdoor Palissade furniture collection and recreates the Copenhagen Kitchen for one week.
12–17 April 2016, La Pelota, Milan
The entrance of the Pelota taken over by HAY for Milan Design Week 2016.
Welcoming visitors is the installation of the new outdoor collection, Palissade, designed by the Bouroullecs for HAY.
Outdoor serving from the daytime café that operates alongside the exhibition, run by Danish Chef Frederik Bille Brahe.The Café recreates the Copenhagen Kitchen for one week.
Inside the Pelota where HAY has spent eight days building a low maze with chromatic rooms for this year's presentation at Milan Design Week.
The best-selling About A Chair range that has been updated with new, muted colour schemes, monochrome finishes and steel base.
Can Sofa designed by Ronan and Erwan Bouroullec for HAY is a flat-pack design that can be assembled at home, reducing the environmental footprint of this piece.
The Copenhague table in new laminate table top and the PC Task Lamp designed by Pierre Charpin and launched at Milan Design Week 2016.
Installation of the new PC Task Lamp designed by Pierre Charpin for wrong.london - a friendly looking design that functions in a way that feels entirely natural, with arms and a head that hold their position wherever they are moved to.
Soft Edge Chair designed by Iskos-Berlin is a deeply resolved piece of design, featuring stackable moulded plywood with curved backs.
The Paper Porcelain Vase by Scholten & Baijings is now available in a stunning handblown glass edition as part of the HAY accessories collection.
The 13Eighty plastic moulded chair by Dutch designers Scholten & Baijings is named for its thousands of perforations, designed to help water drain off. The seat is stackable, and comes with either powder-coated steel or wooden legs. It can be purchased with or without arm rests.
A range of new accessories have been added to the HAY Mini Market concept, curated by Mette Hay.
Dapper Chair designed by Doshi Levien for HAY, which was designed for use in the Aga Khan University in London.
Sebastian Wrong presenting the new range from wrong.london. Under the new name, his aim is to develop a range of products that on one hand push what is technically possible and on the other embody the fun, cross-disciplinary approach that has become his signature.
The wrong.london collection launched at Milan Design Week at La Pelota together with HAY.
Photo Credit: Cult Design #CultMDW16