“Do Low Resolution”. A pixelated image in low resolution, reflected in a three-dimensional surface. A tandem of volumes and levels.
Created by Ron Arad, Do-Lo-Rez is a union of two pieces, rug and sofa, conceived as a single element.
Created jointly, they form an unusual project that brings the virtual world closer to the real world.
The idea came to him after seeing a pixelated image in low resolution, which has materialized into a three-dimensional surface. The rug is made by making each square a different height from the ones beside it.
On the other hand, its extraordinary format involves multiple vertices that seem like the final pieces of an unfinished puzzle. This game of volume and levels gives free rein to customization.
Product made by a brand or using a method associated with community benefit, including community assistance or education programs, charitable support or donations.
Ron Arad was born in Tel Aviv in 1951; he moved to London where in 1981 he established the On Off Limited, an office which was also a workshop and a showroom. He teaches in the greatest design schools, in Wien and in London; he came up as a disorienting and perturbing designer among the international ones. Avoiding any final interpretation of his work helps him not to kill his creativity for production needs, as far as nowadays he can praise important and creative relationships with Alessi, Artemide, Cassina, Fiam, Kartell, Serralunga not loosing his work main characteristics.