Cult Design x Saturday Indesign 2025

You Are Invited!

Mark your calendars - on Saturday, 6 September, during Saturday Indesign, Cult Melbourne is celebrating the official launch of GUBI’s sculptural new F300 Lounge Chair with a full day of design inspiration, conversation, and celebration.

Crafted with bold curves and unmistakable character, the F300 is designed for however you like to sit - reclined, perched, sideways or upright. Be among the first to experience this exciting new release through a day of exclusive programming, including guided tours with GUBI CEO Marie Kristine Schmidt, where she’ll share the story behind the chair’s design evolution and place within GUBI’s broader collection.

While you’re here, snap a photo in your favourite F300 pose for the chance to win an iconic GUBI lamp. The winner will be announced at our GUBI After Hours event that evening.

Unveiling the F300: Exclusive Talks by GUBI’s CEO

Be among the first to experience the official launch of GUBI’s F300 Chair through an immersive event featuring GUBI Global CEO Marie Kristine Schmidt, who will unveil the brand’s creative journey. Marie will personally welcome guests and share the story behind the F300’s design evolution, craftsmanship, and its place within GUBI’s broader collection. This exclusive showcase reveals over half a century of master craftsmanship behind French design legend Pierre Paulin’s iconic F300, underscoring its landmark significance within GUBI's archival collection.

Guests will be guided through the exhibition, where the brand’s latest releases will be highlighted alongside the story of its journey from Copenhagen to Melbourne.

This is a rare opportunity to engage directly with the visionary behind one of the world’s most influential design houses, as we celebrate the historic rebirth of a true design icon at Cult Design.


Guided Tours with Marie Kristine Schmidt //

> Morning 9:30am - 10:15am
> Afternoon 2:00pm - 2:45pm

GUBI After Hours

As the sun sets, we invite you to wind down with GUBI After Hours, an exclusive evening celebration to close out Saturday Indesign. Enjoy drinks, music, and lively conversation with the GUBI team - including CEO Marie Kristine Schmidt and Head of Asia & Australia, Cindy Shen.

The night will also feature a special prize draw, including the announcement of our F300 photo competition winner at 5:30pm.


Time // 4:30 - 7:30pm

Our showroom is open all day for you to explore the latest in contemporary design. Discover the new F300 Lounge Chair by GUBI and enjoy a full day of events, including guided tours with GUBI CEO Marie Kristine Schmidt and an exclusive after-hours celebration. Join us to experience the craftsmanship, creativity and innovation of one of the world’s most iconic design brands.

Cult is the purveyor of the best in international design with a portfolio of over 35 brands across furniture, lighting, accessories, storage and kitchen – predominantly from Denmark and Italy. Established in 1997 as a showroom destination, Cult has evolved and diversified into a design house that spans more broadly across product development, manufacturing and retailing of Australian design; together with the education and advocacy for authentic design, both local and international.