Following a series of global launches from Copenhagen to Japan, we are proud to welcome the Fritz Hansen Skagerak Collection to Australia and New Zealand.
Thank you to Fritz Hansen Asia CEO, Dario Reicherl (pictured left) for co-hosting this launch event series with us, which saw 12 events over five days in Sydney and Melbourne.
Brand new indoor garden exhibitions were unveiled in Cult showrooms in Sydney and Melbourne to showcase the new Fritz Hansen Skagerak Collection, complete with vibrant yellow-striped canopies, wildflowers and plenty of greenery.
Guests were invited for private tours of the new indoor garden spaces, over botanical refreshments including custom Four Pillars cocktails and snacks inspired by Nordic foraging.
The indoor gardens were also activated with a Fritz Hansen Garden Club station, where guests could learn how to pot a variety of seeds and take home custom heirloom seed mixes.