EVENT GALLERY. Fritz Hansen x Skagerak Collection Launch

EVENT GALLERY. Fritz Hansen x Skagerak Collection Launch

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EVENT GALLERY. Fritz Hansen x Skagerak Collection Launch

Last month  we proudly welcomed the Fritz Hansen Skagerak Collection to Australia with a series of intimate botanical events co-hosted by the brand's Asia CEO, Dario Reicherl. Here we share some of our favourite moments from the 12 events over five days in Sydney and Melbourne - thank you to everyone who joined us!

Photography by Tom Hutton (Melbourne) and Lauren Trompp (Sydney)

Fritz Hansen's Skagerak Collection is an environmentally conscious furniture collection crafted primarily with FSC™-certified teak and oak, continuously striving for a more positive impact on our world. Each piece is made with honest, durable materials that age beautifully.

Co-created with renowned architects and designers, the Skagerak Collection elevates modern living indoors and outdoors while expressing the Nordic connection between nature and design.

The Fritz Hansen Skagerak Collection is exclusively available in Australia and New Zealand at Cult.


Following a series of global launches from Copenhagen to Japan, we are proud to welcome the Fritz Hansen Skagerak Collection to Australia and New Zealand.

Thank you to Fritz Hansen Asia CEO, Dario Reicherl (pictured left) for co-hosting this launch event series with us, which saw 12 events over five days in Sydney and Melbourne. 

Brand new indoor garden exhibitions were unveiled in Cult showrooms in Sydney and Melbourne to showcase the new Fritz Hansen Skagerak Collection, complete with vibrant yellow-striped canopies, wildflowers and plenty of greenery. 

Guests were invited for private tours of the new indoor garden spaces, over botanical refreshments including custom Four Pillars cocktails and snacks inspired by Nordic foraging. 

The indoor gardens were also activated with a Fritz Hansen Garden Club station, where guests could learn how to pot a variety of seeds and take home custom heirloom seed mixes. 

Cult Melbourne x Fritz Hansen Skagerak Collection 

Cult Sydney x Fritz Hansen Skagerak Collection


Botanical Launch Events - Fritz Hansen Garden Club & Spritz Hour

Event guests were invited to join in on gardening workshops over botanical refreshments, to learn how to grow a plant from seed. 

Extending this event experience beyond the launch week, we are running a Fritz Hansen Garden Club this Spring and anyone is welcome to join in. In partnership with leading florist Jardine Botanic, we have produced 4 x limited-edition seed mixes for you to plant this Spring, plus insider tips and tricks to successfully grow plants from seed. 

From heirloom tomatoes to rainbow wildflowers, our seed mixes are now available to collect for free from Cult stores in Sydney and Melbourne, now until 01 December 2023.


Event guests were also taken on a private tour of the new indoor gardens by Dario Reicherl, Fritz Hansen Asia CEO, to discover the stories behind the Fritz Hansen Skagerak Collection. 


Event guests enjoyed a range of Danish-style snacks inspired by Nordic foraging. We also served refreshing drinks from NON, the Australian specialists in non-alcoholic beverages with bold and complex flavours. Flavours included NON1 Salted Raspberry & Chamomile, NON3 Yuzu & Orange and a special preview of the newest flavour, NON8 Orchard Apples & Oolong. Custom botanical cocktails developed in partnership with Four Pillars were also served, using summer ingredients like elderflower and raspberries. 


Visit Cult stores in Sydney, Melbourne and Brisbane to discover the Fritz Hansen Skagerak Collection now. Plus, our Fritz Hansen Garden Club continues to run until 01 December - pick up your free seed packets from select Cult stores now. 

The Fritz Hansen Skagerak Collection is exclusively available in Australia and New Zealand at Cult.

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