Available in stores and online from April 2020 The Happy Hook by Spanish designer Jaime Hayon is a cheerful design on which to hang a coat, clothing, a kitchen apron, or whatever you fancy. Happy Hook is suitable for children or adults – anyone who appreciates a bit of playfulness and humor. A Happy Hook is sure to lift the mood and serve its purpose with a smile.
Spanish artist-designer Jaime Hayón was born in Madrid in 1974. As a teenager, he submerged himself in skateboard culture and graffiti art, the foundation of the detailed, bold-yet-whimsical imagery so imminent in his work today. After studying industrial design in Madrid and Paris he joined Fabrica in 1997, the Benetton-funded design and communication academy, working closely with the legendary image-maker and agitator Oliverio Toscani. In a short time he was promoted from student to head of their Design Department, where he oversaw projects ranging from shop, restaurant and exhibition conception and design to graphics. Eight years later, Jaime broke out on his own, first with collections of designer toys, ceramics and furniture, followed by interior design and installation. These collections put Jaime at the forefront a new wave of creators that blurred the lines between art, decoration and design and a renaissance in finely-crafted, intricate objects within the context of contemporary design culture.