The latest collaboration between Jaime Hayon and Fritz Hansen has a new identity. Fred™ - meaning ‘peaceful’ in Danish – is a casual nickname and nod to the comfort and good vibes that accompany the chair wherever it’s used.
Fred™ draws inspiration from pelicans’ broad wings, gently curved bodies and distinctive bills. The lounge chair has a lightness and gracefulness that truly disguises its strength. Fred’s open, low silhouette is elegant from every angle and has a contemporary look. Decorative joints with gently rounded edges are assembled by hand in a nod to traditional Danish craftsmanship. Wide and flat armrests embrace and support the body, as does the curved backrest. The seat is designed for upright seating while socializing, reading or relaxing.
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Spanish artist-designer Jaime Hayón was born in Madrid in 1974. As a teenager, he submerged himself in skateboard culture and graffiti art, the foundation of the detailed, bold-yet-whimsical imagery so imminent in his work today. After studying industrial design in Madrid and Paris he joined Fabrica in 1997, the Benetton-funded design and communication academy, working closely with the legendary image-maker and agitator Oliverio Toscani. In a short time he was promoted from student to head of their Design Department, where he oversaw projects ranging from shop, restaurant and exhibition conception and design to graphics. Eight years later, Jaime broke out on his own, first with collections of designer toys, ceramics and furniture, followed by interior design and installation. These collections put Jaime at the forefront a new wave of creators that blurred the lines between art, decoration and design and a renaissance in finely-crafted, intricate objects within the context of contemporary design culture.