True to its name, the MAIDEN chair exudes the pure and simple beauty of the perfect chair and uncompromised craftsmanship. Korean Designer Hwi, founder of the award-winning STUDIO PESI, wanted to explore the basics of designing a comfortable, highly crafted chair — and display how simple it can be done.
‘PESI’, which stands for Possibility, Essential, Standpoint, Interpretation, is a Seoul-based industrial design studio founded by Byounghwi Jeon
in 2015. Studio PESI’s design focus on simplicity, functionality and rationality. Studio PESI intends to deliver sensitive and emotional experiences into everyday life by exploring form and function and the potential of the industrial manufacturing process.