A firm believer that every environment is defined by the objects within it, Adam Goodrum designs with the philosophy that an object must therefore justify its existence – through its story and detailing. For this reason, his designs celebrate process and craftsmanship, and accentuate components and joinery to create functional pieces with spirit and personality. In recent years, Goodrum’s work has been awarded a host of design accolades including the NGV Rigg Prize, Vogue x Alessi Design Prize, Indesign Luminary Award and the Idea Awards Editor’s Medal. He has also been commissioned to design pieces for several global luxury brands including Veuve Clicquot, Alessi and Cappellini.
Named after its ability to cleverly adapt to its environment, Chameleon is an agile structure that takes commercial configuration to new levels. Its range of articulated features are a product of extensive engineering, offering limitless dimensional, typological and aesthetic table solutions with a singular design language.
With an overall aesthetic that reflects the seamlessness of its mechanics, the Chameleon is refined in its engineering, functional in design and versatile in form, ready to adapt to the dynamic world for which it was designed.
Winner of the Good Design Award 2019 and Best Commercial Product (Denfair 2019).