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Imagine you're able to do in plastic what is impossible to do in wood. With the expertise of Magis as pioneers in gas injection-moulding, we were able to make an expressive chair very rich in movement, based on the forms of Catalan modernism: elastic and dynamic. We created a truly elegant plastic chair, something to stand out in a saturated market. It's a challenge for me, as someone who normally uses materials with thousands of years of heritage such as wood, metal, and ceramic, to create my first product in plastic. And I am happy with it."
- Jaime Hayon
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Spanish artist-designer Jaime Hayón was born in Madrid in 1974. As a teenager, he submerged himself in skateboard culture and graffiti art, the foundation of the detailed, bold-yet-whimsical imagery so imminent in his work today. After studying industrial design in Madrid and Paris he joined Fabrica in 1997, the Benetton-funded design and communication academy, working closely with the legendary image-maker and agitator Oliverio Toscani. In a short time he was promoted from student to head of their Design Department, where he oversaw projects ranging from shop, restaurant and exhibition conception and design to graphics. Eight years later, Jaime broke out on his own, first with collections of designer toys, ceramics and furniture, followed by interior design and installation. These collections put Jaime at the forefront a new wave of creators that blurred the lines between art, decoration and design and a renaissance in finely-crafted, intricate objects within the context of contemporary design culture.