Introducing Momento by Jaime Hayon: A signature collection of objects in celebration of the little joys in life, named after the Spanish word for ‘moment’ — a playful collection of home décor items designed to encourage us to slow down and savour life’s simple pleasures.
The sculptural shapes of each Momento Vase can often be identified in Hayon’s paintings, the two distinct pieces exhibit a strong and playful graphic identity. Both equally iconic in form, the JH40 comes in a soft Cream, while the JH41 is available in a bold Emerald green – two shades chosen for their versatility and relationship to the fresh colours of flora.
Serving a purpose beyond aesthetics alone, the slim-neck design of the Momento vases require users to be selective when placing flowers in the chamber, encouraging a moment of mindfulness while constructing a bouquet.
Spanish artist-designer Jaime Hayón was born in Madrid in 1974. As a teenager, he submerged himself in skateboard culture and graffiti art, the foundation of the detailed, bold-yet-whimsical imagery so imminent in his work today. After studying industrial design in Madrid and Paris he joined Fabrica in 1997, the Benetton-funded design and communication academy, working closely with the legendary image-maker and agitator Oliverio Toscani. In a short time he was promoted from student to head of their Design Department, where he oversaw projects ranging from shop, restaurant and exhibition conception and design to graphics. Eight years later, Jaime broke out on his own, first with collections of designer toys, ceramics and furniture, followed by interior design and installation. These collections put Jaime at the forefront a new wave of creators that blurred the lines between art, decoration and design and a renaissance in finely-crafted, intricate objects within the context of contemporary design culture.