EVENT GALLERY. GUBI x The Local Project
On Monday, 8 September, CULT Design, The Local Project, and GUBI came together at the Brick & Clay Room at Ace Hotel Sydney to present the exclusive Australian launch of Pierre Paulin's F300 Lounge Chair, a pioneering design by the French visionary, first unveiled in the late 1960s.
Guests were among the first in Australia to experience this sculptural statement piece, now reintroduced by GUBI as an enduring icon of modern design.
The evening also featured the premiere screening of GUBI’s 3 Days of Design, Copenhagen episode, offering guests a behind-the-scenes look at the brand’s creative world. This was followed by an insightful panel Q&A with Marie Kristine Schmidt (CEO of GUBI), Richard Munao (Founder & Managing Director of CULT), and Virginia Jen (Editor at The Local Project), who shared their perspectives on design, legacy, and the future of furniture.
Set against the atmospheric backdrop of the Ace Hotel, the launch brought together Sydney’s design community for a night of conversation, connection, and celebration of timeless design.
Explore the gallery below to relive the highlights from the F300 Sydney Launch.
Photography | Toffa Hendriks
Event Gallery.
A highlight of the evening was the panel discussion, moderated by The Local Project’s Virginia Jen, with GUBI’s Marie Kristine Schmidt and CULT’s Richard Munao. The conversation reflected on the enduring impact of Pierre Paulin’s F300 Lounge Chair and explored the relevance of reissued design icons today.
Marie spoke about GUBI’s approach to reissues like Pierre Paulin’s F300, emphasising the importance of balancing heritage with contemporary needs. She noted that research, development and storytelling are central to connecting people with these historic designs, whether in Copenhagen or Sydney.
Richard also reflected on CULT's long-standing partnership with GUBI and the growing appetite for heritage pieces in Australia. He shared that reissued icons like Pierre Paulin’s F300 signal the maturity of the local design market and resonate strongly with Australian living.
Together, the panellists agreed that collaborations between global brands and local platforms are vital in fostering cultural relevance and sparking meaningful design dialogue.
Thank You!
