Saturday Indesign Recap: A Day of Design, Unveils, and Celebration
A Day to Remember!
We want to extend a huge thank you to everyone who visited our showroom during Saturday Indesign! It was a fantastic day filled with incredible design, engaging conversations, and the joy of connecting with so many of you. From the morning coffees to the final toast, the energy in the showroom was electric, and we couldn’t be happier with how everything turned out.
We were thrilled to unveil Billo, the brand-new sofa system designed by Adam Goodrum for nau, and to introduce Wendelbo, the renowned Danish brand that has recently joined the Cult family.
Billo by Adam Goodrum for nau
One of the highlights of the day was the official launch of Billo, an innovative sofa system that brings together vintage Italian elegance with contemporary versatility. Designed by the incredibly talented Adam Goodrum, Billo offers cloud-like comfort in a modular design that suits both residential and commercial spaces. Visitors had the opportunity to see the sofa system up close and hear firsthand from Adam during our special session, where he shared his inspiration behind Billo and discussed the craftsmanship that brings the collection to life.
The launch was a memorable moment for us, and we loved hearing your thoughts on the design. The new Billo system will undoubtedly make a lasting impression, and we’re excited to see it in homes and spaces around the world.
Welcoming Wendelbo to the Cult Family
Another exciting activation was our introduction of Wendelbo, a Danish brand known for its seamless blend of simplicity and splendor. We’re proud to welcome Wendelbo to the Cult family, and Saturday Indesign was the perfect occasion to showcase the brand’s stunning new collection. Visitors explored the beautifully crafted pieces, known for their timeless elegance and dedication to craftsmanship, while enjoying a guided tour led by Sarah Deutrom, Wendelbo’s APAC Regional Sales Manager.
The collection left a lasting impression, with many of you expressing appreciation for its refined design and attention to detail. It was a wonderful moment to share our passion for Wendelbo and its ethos with so many design enthusiasts.
Thank You for a Memorable Day
The day wouldn’t have been complete without all of you. From our guided tours to the lively conversations and giveaways, we’re so grateful for everyone who took the time to join us at Saturday Indesign. We can’t wait to see what’s next as we continue to bring exceptional design into your homes and spaces.
Images by Fiona Susanto and Ernita Siregar
Visit our showrooms to explore the latest in contemporary design. Discover the new Wendelbo collection, the Billo Sofa System by Adam Goodrum for nau, and other novelties, including new pieces from &Tradition, Carl Hansen, Karakter and more.
