EVENT REPORT. Yellowtrace x Cult 3 Days of Design recap
We've partnered with our friends from Yellowtrace to round up the highlights from Copenhagen's 3 Days of Design:
"Lucky for us, Cult had a team of six on the ground to soak up the vibes—and get us the hot scoop—as they reconnected with their exhibiting brand partners including &Tradition, Carl Hansen & Son, Fredericia Furniture, Fritz Hansen, GUBI, Louis Poulsen, Vipp, HAY, Karakter, Mater and Montana Furniture.
The fair considered the role of the product and how they can add joy and fun to a post-pandemic world through colour, materiality, interactions and functionality. From a kaleidoscope of colour at the &Tradition exhibition, to HAY’s disco party with Laila Gohar’s big strawberry-topped cake you have to see to believe, the air was filled with optimism."