Richard Munao: Looking ahead and not behind has always been an important ingredient, plus taking measured risks to be different. Looking behind distorts your vision and at times, can make you question your direction. Awareness is critical, but clarity is crucial.
When I started Corporate Culture in 1997, we focused on loose furniture, not the big-ticket items like workstations and task chairs. Everyone thought this was a crazy idea, that we wouldn’t last. That was more fuel for me to want to prove them wrong.
During the first 12 years of our business, we sold many pieces for people's homes. The next evolution was to change our name to help grow our B-to-C business, which saw us shift from Corporate Culture to Cult in 2014. Then in 2016, we launched nau, our own in-house brand of furniture and lighting designed by a collective of Australian designers.